I've always been a pretty savvy bargain shopper when it comes to food. I check the sale papers, cross shop at various grocery stores and use a few coupons (but only if they're for foods we'll actually eat).
I thought the same strategy would work with healthy foods, but it certainly wasn't as simple. The fruits and vegetables were sky high. A little pack of blueberries ran $3.99. I could literally hold them all in my hand. I'd say I had between 1/2 and 3/4 cup of blueberries. Salad fixings were likewise running high. Lettuce was over $1.00. The only salad vegetable on sale was broccolil. Fortunately I do like broccoli.
Milk was over $4.00. The 2% milk wasn't any higher than the regular, so I guess that was break even. The heart healthy butter substitute was higher than the margarine. The price for egg substitues was really high when looking at serving sizes per container, but real eggs have skyrocketed too.
Even in the convenience foods section and the junk food isle, the healthy (or healthier) options cost more. My little diet pizza cost more than the big cheesy pizza I got for the boys. Regular chips were on sale up and down the isle - not so for any of the low fat or baked chips.
I hear people say, "Oh it doesn't cost more to eat right." But that's not true. I know. I shop, and I did the research. Eating healthy does put a big dent in the wallet.